“This is a clear case of tactics that must be profitable from the business perspective but at the cost of fostering an environment that promotes poor health in black and Hispanic youth in particular,” said Shiriki Kumanyika, chair of the African American Collaborative Obesity Research Network.
Previous research has shown that, compared with white youth, black and Hispanic youth are exposed to more food advertising in the media and more marketing messages in their communities. Rates of obesity and related diseases are higher among black and Hispanic populations, compared with whites, according to the U.S. Centers for Disease Control and Prevention.
Public health experts have raised concerns that food companies may be targeting directly to black and Hispanic youth with TV advertising for nutritionally poor foods, exacerbating health disparities. The full report is available on the Rudd Center website at www.uconnruddcenter.org.
About the UConn Rudd Center for Food Policy & Obesity
The Rudd Center for Food Policy & Obesity at the University of Connecticut is a distinguished multi-disciplinary policy research center dedicated to improving the world’s diet, preventing obesity and reducing weight stigma. The Rudd Center is a leader in building broad-based consensus to change diet and activity patterns by conducting research and educating policy makers and the public. For more information, visit www.uconnruddcenter.org or follow us on Twitter at or on Facebook.
About the African American Collaborative Obesity Research Network
The African American Collaborative Obesity Research Network (AACORN) is a national network that generates and disseminates evidence about ways to improve the health of black Americans, with a particular focus on nutrition, physical activity and weight issues. AACORN members, primarily black Americans, include university-based and other established researchers, scholars in training, and community research partners. The network has been conducting research related to food marketing in black communities since 2007. For more information, visit www.aacorn.org.
About Salud America!
Salud America!, the RWJF Research Network to Prevent Obesity Among Latino Children, is a national online network of more than 50,000 Latino parents, teachers, academics, decision-makers and other stakeholders dedicated to driving awareness and action to reduce Latino childhood obesity. The Salud America! Growing Healthy Change website is a clearinghouse of Latino-focused news, maps, resources and Salud Heroes stories to promote healthy changes in communities across the nation. The network is directed by Dr. Amelie G. Ramirez’s Institute for Health Promotion Research at The UT Health Science Center at San Antonio. Follow our Latino health social media campaign @SaludToday on Twitter, Facebook, YouTube, and Instagram.