Robert Wood Johnson Foundation Statement on the Five-Year Anniversary of Let’s Move!
Princeton, N.J.―The following is a statement from Risa Lavizzo-Mourey, MD, president and CEO of the Robert Wood Johnson Foundation (RWJF):
When the Robert Wood Johnson Foundation announced its original $500 million commitment in 2007 to reverse the childhood obesity epidemic, we said that “it will require all of America working together to turn it around.” No campaign has answered the call more effectively and passionately than Let’s Move!.
Let’s Move! launched in February 2010 with a goal of “solving the problem of childhood obesity in a generation, so that children born today will reach adulthood at a healthy weight.” First Lady Michelle Obama declared that this goal was a national priority and a moral imperative to “give our kids what they need to have the future they deserve.”
Over the past five years, Let’s Move! has been a driving force to improve kids’ health in every corner of the country. Let’s Move! rallied Congress to pass the bipartisan Healthy, Hunger-Free Kids Act of 2010 that have made school meals the healthiest they have ever been. Let’s Move! has inspired commitments—secured by the Partnership for a Healthier America (PHA)—from several of our nation’s largest food, beverage, and entertainment companies to adopt healthier menus and more stringent standards for marketing to kids. Living up to its name, Let’s Move! also has motivated schools and communities to make it easier, safer, and more appealing for families to be physically active.
From schools and day care centers to parks and faith-based institutions, Let’s Move! is working across sectors in neighborhoods across the nation to ensure that our kids have the healthiest possible start in life.
RWJF has been proud to work with Let’s Move! in a number of ways, including as a founding supporter of PHA and in funding the National League of Cities’ collaboration with Let’s Move! Cities, Towns and Counties. Earlier this month, we were honored to have the First Lady as a featured speaker at the announcement of the Robert Wood Johnson Foundation’s new $500 million commitment to ensure that every child in America, no matter who they are or where they live, can grow up at a healthy weight.
Today, we are more optimistic than ever that the childhood obesity epidemic in the United States can and will be reversed, a critically important step on the path to building a national Culture of Health. RWJF salutes Let’s Move! for its remarkable accomplishments that have improved the health and well-being of millions of Americans.