Maximizing Enrollment for Kids is a $15 million initiative of the Robert Wood Johnson Foundation (RWJF) launched in June 2008 and directed by the National Academy for State Health Policy (NASHP). The four-year program will help states improve their systems, policies and procedures by providing them with an in-depth assessment of the strengths and weaknesses of their current Medicaid and CHIP enrollment and retention systems, and assisting them with implementation strategies to cover more eligible but unenrolled children and to measure their progress. The program aims to increase enrollment and retention of eligible children into Medicaid and CHIP programs and to establish and promote best practices among states in this area.
Through a competitive grant application process, eight states were selected to receive four-year grants through this program. These eight states are Alabama; Illinois; Louisiana; Massachusetts; New York; Utah; Virginia; and Wisconsin.
Through Maximizing Enrollment for Kids, RWJF and NASHP are partnering to assist states to better understand the strategies that will help them to enroll and retain more eligible uninsured children and to measure their progress over time. The goals of the program are:
- to identify, enroll, and retain as many eligible children as possible in the eight grantee states; and
- to establish a set of best practices to increase enrollment and retention of eligible children for public coverage programs in all states, by carefully measuring the results achieved in those eight states.
To achieve these goals, the program will include:
- a standardized diagnostic assessment of participating states' enrollment and retention systems, policies and procedures;
- individualized technical assistance to help states develop and implement plans to increase enrollment and retention of eligible children consistent with the findings of the assessment and to measure their progress; and
- participation in peer-to-peer learning to share information regarding challenges and effective strategies with other states.