CCNA Launches Web Site and Blog

    • November 23, 2009

The Center to Champion Nursing in America (CCNA), the joint initiative of AARP, the AARP Foundation and the Robert Wood Johnson Foundation, has launched an expanded and redesigned Web site as well as a blog, both offering features designed to be interesting and useful to nurses and other stakeholders.

CCNA works to increase the nation’s capacity to educate and retain nurses, taking a consumer-oriented approach to its work. The new Web site addresses such issues as the nursing shortage and nurses’ role in the future of health care in jargon-free articles aimed at a readership of nurses, policy-makers and health care consumers.

At the heart of the new Web site are separate pages on each of five issue areas: Skills for the Future, Education Capacity, Recruitment and Retention, Practice and Access to Care, and Leadership. Each of these pages offers a concise description of the issues and a series of proposed solutions. The pages lean heavily on research, citing specific studies that help address challenges in each issue area.

For example, the “Education Capacity” page explains that one of the major causes of the nation’s nursing shortage is that “nursing schools are not able to graduate enough nurses to meet the nation’s health care demands,” citing specific research demonstrating the point. It goes on to note that a shortage of nursing faculty is forcing nursing schools to turn away tens of thousands of qualified applicants each year, and that a shortage of clinical sites limits expansion of nursing school capacity. The page then offers a series of proposed solutions, including state funding for faculty development, accelerated nursing education, dedicated education units, and strategic alliances and partnerships. The solutions are accompanied by examples of instances where the approach has already succeeded.

Each issue page also offers readers a chance to learn more about upcoming or recent events related to the subject, read recent news on it, explore various web-based resources and see videos on the subject.

Those videos are part a larger collection of “Champion Nursing TV” entries. In addition to sorting the videos by topic, the site collects all the entries on a single page, letting visitors click their way through short, compelling clips profiling the work of nurses in clinics and hospitals, analysis from national leaders and more.

Also new on the site is CCNA’s blog, which features frequent postings from a range of writers on diverse topics. Recent entries have touched on the debate over “Nurse Jackie,” the role of Nurse Practitioners, and ongoing developments in the health care reform debate. Reader comments are invited.

In a blog post heralding the launch of the new design, Susan C. Reinhard, Ph.D., R.N., F.A.A.N., senior vice president and director of the AARP Public Policy Institute and chief strategist of CCNA, urged visitors to explore the site. “You’ll find continued conversation on this blog, nursing and health care news,” she wrote, “and resources to help you connect your work to nursing workforce solutions. Ultimately, our goal is to ensure that every American has a nurse with the right skills, when and where they need one. This site is just one tool we will use to help us reach that goal.”