A Success Story: Health Insurance Enrollment in Colorado

Oct 16, 2013, 10:00 AM

Sue Birch, MBA, BSN, RN, is executive director of the Colorado Department of Health Care Policy and Financing, and a Robert Wood Johnson Foundation Executive Nurse Fellow (2002).

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Now that I have caught my breath, I wanted to share the Colorado report on Obamacare’s October 1st Birthday!  Our state has decided to expand our Medicaid program and to form our own marketplace for Coloradans to shop and compare health insurance plans.  These changes will help us cover many uninsured Coloradans. 

In its first week, Connect for Health Colorado, our state’s health insurance marketplace, successfully attracted more than 162,941unique website visitors, had 9,658 calls and chats to the service center, and 18,174 accounts created.  We think this is a strong start and know that it will take time for Coloradans who have not had insurance before to learn about their options and apply for coverage.  We are working across state government to help make this happen.       

At my department, Health Care Policy and Financing, Coloradans can enroll through our new modularized interoperable cloud-based system, PEAK.  We had more than 9,000 applications come through this site in the first 10 days of October.  It is foundational to our desire to increase new consumerism and greater client responsibility by walking through a self-enrollment process.  Our website is Colorado.gov/PEAK and we have seen record traffic to the application site.

Overall, the marketplace opening went quite smoothly for Colorado—the exchange opened successfully, Medicaid began, and our technology functioned efficiently for being such a large, complex system. With the marketplace now up and running, individuals, families, and small employers can start making appointments with Health Coverage-Guides, learn about plan options, and apply for insurance when ready.

This is an exciting moment in health care history and we are proud to be working with partners across our state and our nation to provide affordable health insurance options to all residents of Colorado!

This commentary originally appeared on the RWJF Human Capital Blog. The views and opinions expressed here are those of the authors.