The Design - Comprehension Link

Dec 15, 2006, 2:02 AM, Posted by Elaine Cassidy

A really interesting article was published in USA Today on December 10 that highlights how prescription labels are difficult for people to understand, especially if their literacy skills fall below the sixth-grade level. Check out the article from USA Today yourself here. 

On the same topic, the Pioneer team recently funded a project that will assess the connection between prescription label design and patient behavior. Dr. Will Shrank and his team at Brigham and Women's Hospital are leading this study and they will examine whether the simpler, innovative prescription label and package design implemented by Target in 2005 might positively influence medication-taking behavior and patient safety.

This commentary originally appeared on the RWJF Pioneering Ideas blog.