Kick Butts Day! 2013: The Fight Against Youth Tobacco Use Continues

Mar 20, 2013, 2:50 PM


Today is “Kick Butts Day!”—an annual Campaign for Tobacco-Free Kids effort to emphasize the dangers of tobacco while empowering kids to lead the fight against its use by encouraging their peers, family and community members to stay tobacco-free.

The United States continues to make great strides when it comes to combating youth smoking. According to the Tobacco-Free Kids report “America’s Most Wanted Tobacco Villains: The Usual Suspects, New Villains and Emerging Threats,” about 18.1 percent of high school students smoked in 2011, down from a high of 36.4 percent in 1997. Even still, about 1,000 kids become regular smokers each day. The report highlights the biggest tobacco threats and how they’re working to get kids addicted to the deadly substance.

As part of Kick Butts Day 2013, Tobacco-Free Kids created two infographics.

The first is a roll call for “America’s Most Wanted Tobacco Villains”—including both traditional products like cigarettes, as well as newer and evolving products that target kids. Small cigars, for example, come in candy flavors and are available cheaply, making them appealing to kids and new smokers.


The second infographic shows the progress that has been made in the fight against youth tobacco and the obstacles still in the way of a tobacco-free future, including $23 million spent daily on tobacco marketing.


This commentary originally appeared on the RWJF New Public Health blog.