Text4Baby: Mother's Day Contest

May 11, 2012, 7:44 PM, Posted by

In honor of Mother's Day and National Women's Health Week, May 13 through 19, Text4Baby is launching a 2012 State Enrollment Contest. The top three states that enroll the most users between May 17 and October 22, 2012, will be recognized during the American Public Health Association Annual Meeting in San Francisco, CA in October.

Text4Baby is a novel text messaging service in the United States that provides health information and resources via cell phone text messages. Current research shows that over 85 percent of Americans own a cell phone and 72 percent of cell users send or receive text messages. In its first two years, Text4Baby has reached more than 335,000 users, and the program is working toward a goal of 1 million users by the end of 2012—hence the contest!

Pregnant women and new mothers who text "BABY" (or “BEBE” for Spanish) to 511411 receive weekly text messages, timed to their due date or their baby's birth date through the baby’s first year.

>>Bonus for Women’s Health Awareness Week: Throughout the nation, communities are sponsoring health-centered programs for women next week including such programs as free HIV testing, free sessions at gyms and more. See what’s on tap in your area.

This commentary originally appeared on the RWJF New Public Health blog.