Oct 20, 2009, 12:05 PM, Posted by Paul Tarini
Earlier this month, Volkswagen launched a competition for ideas to help change people's behavior. The premise is that the best way to change behavior is to make things fun. They call it The Fun Theory: http://thefuntheory.com/. One example: get people to switch from the escalator to the stairs by changing the steps into a working piano. There are three videos that will make you smile. The competition closes Nov. 15; first prize is 2,500 euros.
This commentary originally appeared on the RWJF Pioneering Ideas blog.