The Design - Comprehension Link
Dec 15, 2006, 2:02 AM, Posted by Elaine Cassidy
On the same topic, the Pioneer team recently funded a project that will assess the connection between prescription label design and patient behavior. Dr. Will Shrank and his team at Brigham and Women's Hospital are leading this study and they will examine whether the simpler, innovative prescription label and package design implemented by Target in 2005 might positively influence medication-taking behavior and patient safety.
This commentary originally appeared on the RWJF Pioneering Ideas blog.