The media relations associate is a professional staff member who will work with the director of media relations to facilitate and support the development, implementation, management, evaluation, and monitoring of projects and programs involving media relations, public relations, advocacy, advertising, branding, social marketing, and in other communications activities. Primary responsibilities include interacting with media and providing communications support to Foundation president and CEO and senior leadership; conducting background research and analysis to assist in designing and implementing new initiatives; evaluating proposals; and monitoring the progress of communications projects and grants.
Essential Job Responsibilities
Media Coordination and Development:
- Prioritize and respond to media calls about RWJF programs; provide strategic communications guidance to team communication officers, program staff and senior management, makes specific action recommendations, and facilitates contact with appropriate RWJF staff and/or grantees.
- Initiate media outreach (pitching) and develop media relations programs and campaigns.
- Develop relationships with national and local media outlets. May coordinate and attend editorial board visits.
- Maintain reporter information database.
- Draft and distribute all RWJF news releases and reviews grantee news releases.
- Compile editorial board briefing books and related research as needed.
- Recommend media outreach activities.
- Provide weekly media activity tracking reports, monthly and quarterly unit updates.
- Manage NPR taglines, e-mail signature taglines.
General Communications Responsibilities:
- Work with the Web team to manage the Newsroom and President/CEO content on the public website to ensure information is updated in a timely manner.
- Develop special projects and initiatives for director, media relations, assistant vice president and vice president for Communications.
- Prepare written materials, including editing the work of RWJF staff, firms, grantees and freelance writers to reflect Communications unit standards.
- Review and critique proposals for grants, communications projects and contracts, and make recommendations about potential Foundation support; summarize review and recommendations in memoranda.
- Prepare oral and written syntheses and summaries of project proposals and status.
- Conduct presentations on communications issues and Foundation activities for RWJF staff, grantees and other outside audiences as requested.
- Monitor related work of consultants, contractors and grantees.
- Respond to routine requests for communications assistance from grantees and other funders.
- Field and respond to requests for information about RWJF from other foundations and organizations.
- Perform other duties as assigned.
- A bachelor’s degree in Communications, Marketing, English or a related field. A combination of education/experience equivalent to an advanced degree is desirable.
- Minimum three years of work-related experience in communications, public policy, and/or health policy, preferably in the non-profit or government sector; experience with or knowledge of philanthropy desirable.
- Demonstrated experience working with Cision Media Database and Ready Cam Studio.
- Seasoned experience and demonstrated understanding of social media platforms (Facebook, Twitter, LinkedIn specifically).
- Experience handling multiple priorities effectively; must be adept at organizing time efficiently; high tolerance for ambiguity.
- Experience working with national and local media partners (Print, Online, Broadcast) on public health-related campaigns. Washington, D.C. experience a plus.
- Strong research and electronic communications skills, including use of Internet.
- Strong project and people management skills, including demonstrated ability to think independently.
- Excellent persuasive writing and editing skills.
- Excellent analytic skills; ability to synthesize and translate complicated material into clear and simple language.
- Excellent oral presentation skills.
- Excellent interpersonal skills; collegial, energetic, flexible, able to develop productive relationships with colleagues, grantees, consultants, external vendors, and others who contribute to media relations management.
- Demonstrated ability to make sound decisions and justify recommendations, and is responsive and clear with media, grantees, and other audiences.
- Ability to travel as required.
Physical Requirements/Working Conditions
The incumbent performs job duties in a normal business office environment. Tasks are generally carried out with no specific or unusual physical or environmental demands. While performing the duties of this job the incumbent is regularly required to sit at a desk and work with a computer for extended periods of time. Specific physical abilities required by this job include operating basic office equipment such as personal computers, duplicating machines, fax machines and standard office telephones. The incumbent may be required to attend meetings, both on-site and off-site, via phone or videoconference.