October 2007

Grant Results


On September 25–27, 2006, the Center for Information Therapy sponsored its fifth annual conference, entitled Catalysts for Innovation, in Park City, Utah.

The center, based in Bethesda, Md., is a nonprofit organization that aims to advance the practice and science of information therapy (Ix)® to improve health, consumer decision-making and healthy behaviors.

Key Results

  • The 2006 Information Therapy Conference — entitled Catalysts for Innovation — drew 187 participants from a diverse range of perspectives. Attendees represented: The conference featured 17 presentations, including:
    • "Proactive Technologies for More Targeted Ix Delivery."
    • "Market Drivers and Demands for Ix Innovation."
    • "Elevating the Dialog Between Patient and Physicians: New Ix Research.

    According to Project Director Joshua Seidman, the Robert Wood Johnson Foundation (RWJF) funding allowed project staff to include consumer speakers at the conference. These speakers shared their experiences trying to obtain the information they needed to make informed decisions both as patients and as caregivers. For example:
    • In a plenary session on "Harnessing the Power of the Web for Consumers," the presenter, an ovarian cancer survivor who runs a listserv for others with ovarian cancer, examined the need for consumer-clinician shared decision-making.
    • In a presentation entitled "When Will Consumers Demand Information Therapy?", two speakers presented their personal experiences and observations on dealing with serious, life-threatening conditions as patients and/or caregivers.

RWJF supported this project with an unsolicited grant of $46,498. Seven organizations provided an aggregate $77,500 in supplemental support for the conference:

The conference agenda, along with downloadable PowerPoint presentations, audio recordings and speaker bios, is available online.

After the Grant
The Center for Information Therapy held its sixth annual conference — entitled Ix Inside: Embedding Information Therapy in Health Care — on October 8–10, 2007, in Park City, Utah.

The conference explored strategies for transforming health care by embedding information therapy into such delivery systems as:

  • Consumer- and patient-centered care.
  • Personal health information technology applications.
  • Social networking and health information Web sites.
  • Advanced medical home model (a physician practice model that provides patient-centered care using health information technology and other innovations).

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Conference Focusing on the Role of the Marketplace and Consumers in Improving Health Care Quality


Center for Information Therapy, Inc. (Bethesda,  MD)

  • Amount: $ 46,498
    Dates: August 2006 to November 2006
    ID#:  056927


Joshua J. Seidman, Ph.D.
(240) 395-1183

Web Site


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Report prepared by: Robert Crum
Reviewed by: Marian Bass
Program Officer: Meghna Ranganathan

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