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Published: Sep 01, 2002
In 1999, staff at Greer, Margolis, Mitchell, Burns & Associates (GMMB&A), a Washington strategic communications firm, explored and tested messages designed to influence opinion leaders on the issue of America's uninsured.
Key Findings
The researchers found that opinion leaders:
Funding
The Robert Wood Johnson Foundation (RWJF) supported this project through a grant of $100,240.
There are currently no additional readings for this publication.
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RWJF produces Grant Results reports on its funded initiatives. External writers and editors read the entire grant to prepare each report, which is then reviewed by RWJF staff and by the director of the initiative. Any reviewer in the chain may ask for changes in the report to improve clarity or accuracy.
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