Television Program Wants to Teach Children Healthy Social Behaviors

Published: Apr 01, 1999

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  • Grant Results Report

Starting in June 1996, the Judge Baker Children's Center wrote and produced "The New Kid," the pilot episode of "Willoughby's Wonders", a projected educational television series for 6- to 10-year-old children.

The Judge Baker Children's Center is a mental health center affiliated with the Harvard Medical School.

Staff at the Judge Baker Children's Center also carried out artistic development and strategic planning required to expand to 13 episodes for broadcast.

The program's goal was to foster the development of social and coping skills in children ages 6 to 10 through an entertaining action program built around a soccer team called "Willoughby's Wonders."

Key Results

  • The pilot episode aired on December 21, 1996. This is believed to be the first educational television program written and produced by a mental health center for children.
    • The program reflects the real life conflicts and pressures children and their families' experience and presents models of positive behavior.
    • The pilot won two New England Emmy awards and received positive evaluations and reviews.
  • After the pilot aired, staff at the Judge Baker Children's Center developed the following materials in preparing for the proposed series:
    • A pre-production story outline and "bible" for writers.
    • A marketing kit.
    • An outreach plan.
    • A production budget.
    • An evaluation of proposed sketches.
  • It also signed a formal co-production partnership with WGBH Boston. The Judge Baker Children's Center cultivated Public Broadcasting System interest in airing the series and obtained a $550,000 grant from the Corporation for Public Broadcasting.

Funding
The Robert Wood Johnson Foundation (RWJF) supported the project with two grants totaling $149,733 between June 1996 and June 1998.

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Listed below are 2 of the grants that supported this project, totaling $149,733.

Grant Awarded to Amount
Development of children's television series and outreach plan Judge Baker Children's Center (Boston, MA)
ID#: 031865
Alvin F. Poussaint, M.D.
617-232-8390
Actual award: $99,733
June 1997 to June 1998
Development of a pilot children's television series promoting healthy behavior Judge Baker Children's Center (Boston, MA)
ID#: 029486
Alvin F. Poussaint, M.D.
617-232-8390
Actual award: $50,000
June 1996 to May 1997

RWJF may have supported this project with other grants that are not listed.

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