"Sustaining Success: Educating Key Audiences About Tobacco Prevention" is a toolkit designed to help state and local tobacco control program managers continually educate and inform the public, media, and policymakers about the tobacco control program and its accomplishments. Too often, these key audiences do not realize the important work done by tobacco control programs and the impact this work has on the community. The toolkit consists of strategies and activities that should be undertaken by the tobacco control community to ensure that the community is aware of program activities and successes, that these programs are fully utilized in every community, and that policymakers have the information they need to conduct effective oversight of and make informed decisions about the tobacco control programs. The strategies and activities will also help program managers build a broad and ongoing base of support for their program. The activities described in the toolkit are meant to contribute to the sustainability and ultimate success of tobacco prevention efforts.

"Sustaining Success" is organized into five sections:

• Collecting the Information You Need
• Raising Public Awareness
• Involving and Educating Policymakers
• Developing Partnerships
• Establishing the Tobacco Control Program as the Go-To Resource for all Tobacco-Prevention Related Materials

The toolkit also includes an Appendix that contains concrete examples of what states around the country are doing to educate the community about their programs. These tools can serve as a starting point for states beginning their education and promotion efforts, or to generate fresh ideas to be incorporated into existing education and promotion efforts.

To Order
The "Sustaining Success" toolkit is available on CD-ROM, and can be ordered by e-mailing sustainingsuccess@tobaccofreekids.org. The CD-ROMs are available free of charge.

Included on the CD-ROM:

• Two versions of the toolkit:
  • 8.5 x 11 version allows you to print the materials as single pages
  • 11 x 17 version allows you to print the materials in booklet form
    
• 'Saving Lives', a video that describes tobacco prevention programs
• Three relevant fact sheets