| Introduction
Editors’ Introduction
With assets of approximately $8 billion,
The Robert Wood Johnson Foundation is the nation’s
fifth-largest foundation. To carry out its simple but daunting
mission of improving the health and health care of all
Americans, the Foundation strives to foster innovation,
develop ideas, disseminate information, and enable a wide
range of committed people to devote their energies to improving
the nation’s health and well-being. While the Foundation’s
primary mechanism for effecting change in health and health
care systems, practice, and policy is its awarding of approximately
$400 million of grants each year, the Foundation also energizes
the health field by convening experts, by creating synergy
among its grantees and partners, and by disseminating knowledge
about key issues in health and health care through its
Web site, the Web sites of key grantees, and a range of
publications produced by its staff in Princeton and by
its grantees.
The Robert Wood Johnson Foundation is
committed to a set of principles that guide both its grantmaking
and its internal operations. It focuses on improving the
health and health care of the most vulnerable individuals
in our society; it is inclusive and nonpartisan in its
strategies; it addresses significant and challenging problems
and continues working on them long enough to have an impact;
and it values the passion, commitment, and energy of both
its grantees and its staff.
The Foundation structures it staff and
grantmaking activities around four portfolios:
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One portfolio targets eight objectives, each addressing
a major health issue facing our nation. Four of the objectives
relate to health care (for example, improving the quality
of medical care and expanding health insurance coverage).
The other four relate to health and disease prevention
(for example, reducing childhood obesity and strengthening
the public health system).
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A second portfolio seeks to develop human capital,
that is, to strengthen the health workforce.
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A third portfolio supports direct services (and the
testing
of new ideas that will improve services) to vulnerable
populations, such as those living in inner cities
or rural areas, or people suffering from chronic
illness.
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A fourth portfolio looks for innovative, pioneering
ideas that don’t fall within traditional categories.
The initial five chapters in this year’s
Robert Wood Johnson Foundation Anthology look at the Foundation’s
national programs aimed at improving health.
- Chapter One, by James Bornemeier, provides an overall
examination of the Foundation’s work in tobacco control.
The Foundation entered the field in the early 1990s and
pursued what, in retrospect, appears as a comprehensive
strategy
to reduce smoking.
- Chapter Two, by Karen Gerlach and Michelle
Larkin, chronicles the SmokeLess States Program, which
supported statewide
tobacco-control coalitions throughout the nation. The authors
provide an
insiders’ view of how SmokeLess States evolved from
a program using a number of educational and policy tools
to one focused exclusively on advocacy to change state-level
tobacco policies.
- Chapter Three, by Susan Parker, looks
at another broad topic aimed at changing unhealthy behavior—in
this case, drinking among underage youth and binge drinking.
It
discusses the Foundation’s two key alcohol-abuse
prevention initiatives: A Matter of Degree, which seeks
to curb excessive
drinking by building coalitions of colleges and their surrounding
communities, and Reducing Underage Drinking Through Coalitions,
which encourages partnerships to discourage drinking among
high school students.
- Chapter Four, by Carolyn Newbergh,
reviews the Foundation’s
investments to strengthen the nursing profession. Although
the Foundation has sporadically entered and exited from
specific programs over the years, it has demonstrated a
commitment
to nursing since its inception as a national philanthropy
in 1972.
- Chapter Five, by Paul Brodeur, analyzes Turning
Point, the Foundation’s most significant initiative
to strengthen public health. This initiative, funded jointly
by the Robert Wood Johnson Foundation and the W.K. Kellogg Foundation,
has supported public-private partnerships at state and
local levels since 1996.
Every year, the Anthology features one
chapter putting a small local program under the microscope.
This is one way to give a human face to the Foundation’s
activities and to illustrate that not all of its grantmaking
involves large programs designed to affect nationwide change
in policy or practice.
- In Chapter Six, Digby Diehl examines
the Chicago Project for Violence Prevention, which
is attempting to reduce gun violence in some of that
city’s highest-crime
neighborhoods.
One goal of the Anthology is to demystify
the world of philanthropy, at least insofar as philanthropy
is practiced by the Robert Wood Johnson Foundation. This
year’s Anthology contains two chapters that illuminate
the Foundation from the inside.
- Chapter Seven, written by Joel Gardner and Andrew Harrison,
tells the story of the Foundation’s early days. It
begins with the establishment of a small, local New Jersey
foundation established in 1936 by Robert Wood Johnson,
the president of Johnson & Johnson; explores the challenges
faced when it became a national philanthropy in 1972; and
concludes in 1975, when the large new national Foundation
had three years of experience under its belt.
- Chapter Eight, by Robert Hughes, provides an insider’s
view of the Foundation’s
principal mechanism for managing its grants—its national programs. This
structure, which relies on outside organizations and experts to administer
programs, emerged in the early 1970s as a way to balance the tension between
maintaining
a small staff of Foundation program officers and exercising tight oversight
of grantees.
As is obvious from this summary, this
year’s Robert Wood Johnson Foundation Anthology covers
a wide range of initiatives to improve health and health
care. If there is a common thread running through the chapters—at
least a significant number of them, including those on
nursing, tobacco control, and the end of life—it
is the importance of knowing when to leave a program or
a field, how to exit gracefully, and how and whether to
sustain the work after the Foundation’s support has
ended.
In the past, little thought had to be
given to exit strategies and sustaining programs. This
was, perhaps, because government could be expected to pick
up the financing of successful programs, or because there
was an expectation on the part of both grantees and Foundation
staff that the Robert Wood Johnson Foundation’s support
would continue indefinitely. So the focus in the past was
on the replication of successful models and taking projects “to
scale” so that government—preferably federal—would
notice and ultimately support them. Moreover, in the generally
good economic times that characterized much of the 1980s
and 1990s, the Foundation’s resources kept growing.
New programs were authorized, but many old programs continued.
The Foundation began a large number of initiatives that
did not have a natural endpoint, and it made open-ended
commitments to grantees. Both new and perpetual challenges
could, it seemed, be addressed simultaneously.
Changing times force new patterns of
thinking. The economy is no longer growing as it did in
the previous decades. The federal government has devolved
the financing of social programs to states and localities;
it is no longer expected to absorb even successful initiatives
begun with foundation support. After a long period dedicated
to examining its priorities, the Robert Wood Johnson Foundation
made the decision to leave a number of fields, even as
it is making long-term commitments to others.
All of these factors have led to a reconsideration
of how long to continue funding programs and how to exit
from them. As former Foundation president and chief executive
officer, Steven Schroeder, quoting from the Kenny Rogers
song, wrote, “You’ve got to know when to hold ’em;
know when to fold ’em.” the Robert Wood Johnson
Foundation does not have the answer (nor does anybody else)
to the question of how long to stay with programs. What
the Foundation has learned, however, is that a few years
is probably not long enough to influence the development
of a field or to bring about social change, and that it
is necessary to think about sustainability from the earliest
stages of program development. It has convened a staff
task force, called “roots and wings,” to consider
how best to leave programs and fields; is assisting some
grantees in sustaining their efforts; and remains committed
to finding ways to continue work begun with Foundation
support that remains essential.
San Francisco
Princeton, New Jersey
September 2004 |
Stephen L. Isaacs
James R. Knickman
Editors
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