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Promoting
Health Through Primary Care
Low levels of physical activity is among several lifestyle
behaviors, including unhealthy diet, tobacco use, and abuse
of alcohol and illegal drugs, that contribute to the leading
causes of death in the United States. Changing peoples
behavior could go a long way toward reducing the incidence
of and deaths from these conditions. But behavior change is
one of the most challenging issues facing health care professionals.
A new initiative approved in 2002, Prescription for Health:
Promoting Healthy Behaviors in Primary Care Research Networks,
authorizes up to $9 million over five years to develop, field
test and disseminate innovative interventions for primary
care-based health behavior change counseling.
Americans visit their primary care physician an average of
three times a year. Research shows that they respect the advice
they receive in physicians offices and are motivated
to act on it. Doctors need to know how to integrate the body
of research on behavioral change into their practices, where
they generally have between seven and 19 minutes per patient
visit, and where little or no reimbursement is available for
counseling about healthy behaviors. Prescription for Health
calls for approaches to be tested in practice-based research
networksprimary care practices that collaborate to conduct
researchthen widely disseminated to primary care groups
throughout the country. Grantees will focus specifically on
reducing the incidence of harmful behaviors such as risky
drinking, physical inactivity, unhealthy diet and tobacco
use. The Foundation hopes this program can help practitioners
on the front lines of health care lead the way for active,
healthy living.
Volunteering to Improve Community Health
As a senior volunteer in the Foundation-supported Experience
Corps®, retired secretary Annette Mitchell,
69, donates her time and professional experience as a tutor
and teaching assistant in her neighborhoods elementary
school. Experience Corps recruits retired professionals like
Mitchell to support their communities with work that is gratifying,
important, and health enhancing. Experience Corps emphasizes
social connections, with volunteers working in teams of eight
to 10 per school. Its what I needed, Mitchell
says about the sense of personal satisfaction gained from
helping a first-grader with reading difficulties improve her
literacy skills.
In 2002, the Foundation awarded Public Private Ventures a
$750,000 grant to evaluate the Experience Corps program. Evidence
suggests the program benefits both the students and the volunteers.
Formal evaluations show that children in classrooms assisted
by Experience Corps volunteers improve reading scores and
overall academic performance, have fewer behavior problems,
and exhibit greater self-confidence and cooperation. Gerontology
research indicates that strong social networks and productive
activity help preserve good health among the elderly. Currently,
1,000 Experience Corps volunteers serve in 100 neighborhood
schools in 14 cities. With additional support from other funders,
many more sites will be developed over the next five years.
While Experience Corps volunteers work to strengthen student
learning and seniors health status, a program in Louisiana
uses neighbor-to-neighbor outreach to connect people in a
community with local health and social supports. In the Shreveport-Bossier
Community Renewal program, paid staff and volunteers establish
haven houses as resources in distressed neighborhoods.
Haven-house residents strengthen supportive relationships
and decrease social isolation by helping neighbors to get
to know and help one another. This project was first supported
in 1995 by a grant from the RWJF Faith in Action®
program. In 2002, the Foundation authorized $728,326 to train
community leaders in Shreveport to further develop local outreach,
continue a communications plan to encourage volunteering and
intensify efforts to move strong families into targeted neighborhoods.


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