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MATTHEW MYERS
Matthew Myers is the president of The
National Center for Tobacco–Free Kids©.
“Over the last 35 years a great
deal of progress has been made in the effort to reduce tobacco use.
But until the creation of the Center, there was no organization
with meaningful resources or significant staff devoted exclusively
to reducing tobacco use, particularly among children.
The first thing the Center did was to involve
tobacco control advocates and people in relevant fields, such as
social marketing and advocacy, in a detailed planning process. The
goal was to develop a long-term multi-disciplinary plan to change
the environment in which tobacco use and public policy decisions
concerning tobacco are made.
The Center’s use of social marketing
and paid advertising have broken new ground for the movement. The
Center’s ability to think longer term, to use polling and scientific
research and to react quickly has enabled the public health community
to better set the agenda and frame the debate on tobacco issues
and has provided the media with a credible resource of information.
And with our ability to look ahead, the Center is now a catalyst
for setting and implementing policy priorities.”
Grantee Section:
© Copyright 2002 The Robert Wood Johnson Foundation.
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