Sugary drinks are one of the top sources of calories in the American diet and are a big contributor to the obesity epidemic.
Young people are exposed to a massive amount of marketing for sugary drinks, such as sodas, sports drinks, energy drinks, and fruit drinks. Despite industry pledges to market fewer unhealthy beverages to children, this report finds there is more—not less—advertising for sugary drinks overall.
Although many schools are making an effort to remove regular soda, other sugary drinks remain widely available in vending machines, school stores, and other locations. Sports drinks are by far the most commonly offered type of sugary drink available in U.S. middle and high schools.
A nationwide, penny-per-ounce tax on sugar-sweetened beverages would prevent thousands of heart attacks, strokes, and cases of diabetes, and help avoid billions of dollars in medical costs.
In the middle of a national obesity epidemic, many sports drinks sold in the United States contain high amounts of sugar, adding more calories to youths’ diets.
Over the past 30 years, U.S. children and adolescents have dramatically increased their consumption of sugar-sweetened beverages, including soda, fruit drinks and punches, and sports drinks.
Bridging the Gap examines how food and beverage prices affect consumption of sugar-sweetened beverages and the potential impact of taxes on sugary drinks. The program also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.
Healthy Eating Research convened an expert advisory panel to develop a comprehensive set of age-based recommendations to define healthier beverages.
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July 2, 2012 | News Release
The study examined the availability of competitive beverages in U.S. public elementary schools for five academic years, from 2006–07 to 2010–11. Competitive beverages are those sold by schools outside of meal programs through vending machines, à la ...
December 1, 2011 | Journal Article
Providing easily understandable caloric information reduced consumption of sugar-sweetened beverages among low-income Black adolescents in Baltimore.
January 1, 2011 | Report
Analysis provides overview of supply chain and marketing practices of major beverage companies.
June 1, 2012 | Story
A Research Review
August 23, 2011 | Journal Article
The public health problems posed by consumption of sugar-sweetened beverages—and the appropriate policy responses—may be similar to those that arise when addressing cigarette and alcohol consumption.
June 1, 2011 | Journal Article
Looking at successful strategies used to reduce tobacco use and harmful drinking—can they do the same for sugar-sweetened beverage consumption?
September 1, 2009 | Issue Brief
A policy brief from the Yale Rudd Center for Food Policy & Obesity explores the potential impact of a tax on sugar-sweetened beverages.
July 1, 2009 | Issue Brief
Research brief provides the latest data about the potential effects of sugar-sweetened beverage taxes on consumer behavior and health.
December 13, 2010 | Journal Article
A sugar-sweetened beverage tax would affect the waistline and wallet of middle-income households more than that of those in low-income and high income brackets.
November 1, 2009 | Report
A research synthesis from Healthy Eating Research examines the health impacts of sugar-sweetened beverages.