Sugary drinks are one of the top sources of calories in the American diet and are a big contributor to the obesity epidemic.
Young people are exposed to a massive amount of marketing for sugary drinks, such as sodas, sports drinks, energy drinks, and fruit drinks. Despite industry pledges to market fewer unhealthy beverages to children, this report finds there is more—not less—advertising for sugary drinks overall.
Although many schools are making an effort to remove regular soda, other sugary drinks remain widely available in vending machines, school stores, and other locations. Sports drinks are by far the most commonly offered type of sugary drink available in U.S. middle and high schools.
A nationwide, penny-per-ounce tax on sugar-sweetened beverages would prevent thousands of heart attacks, strokes, and cases of diabetes, and help avoid billions of dollars in medical costs.
In the middle of a national obesity epidemic, many sports drinks sold in the United States contain high amounts of sugar, adding more calories to youths’ diets.
Over the past 30 years, U.S. children and adolescents have dramatically increased their consumption of sugar-sweetened beverages, including soda, fruit drinks and punches, and sports drinks.
Bridging the Gap examines how food and beverage prices affect consumption of sugar-sweetened beverages and the potential impact of taxes on sugary drinks. The program also has the latest research about state-level taxes on snacks and sugar-sweetened beverages.
Healthy Eating Research convened an expert advisory panel to develop a comprehensive set of age-based recommendations to define healthier beverages.
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August 14, 2012 | Issue Brief
Some Encouraging Progress, Additional Improvements are Needed
October 31, 2011 | Issue Brief
Young people are being exposed to a substantial amount of marketing for sugary drinks, such as full-calorie soda, sports drinks, energy drinks, and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity.
January 1, 2011 | Issue Brief
A research brief written by the African American Collaborative Obesity Research Network (AACORN) summarizes trends in sugar-sweetened beverage (SSB) consumption among Black adults and youths, outlines related health consequences, and identifies rese ...
September 1, 2009 | Issue Brief
A policy brief from the Yale Rudd Center for Food Policy & Obesity explores the potential impact of a tax on sugar-sweetened beverages.
July 1, 2009 | Issue Brief
Research brief provides the latest data about the potential effects of sugar-sweetened beverage taxes on consumer behavior and health.
February 1, 2013 | Issue Brief
Policies supporting nutritious foods and beverages in schools can lead to better student health outcomes.
June 1, 2012 | Issue Brief
Foods and beverages advertised to young people are often high in calories and low in nutritional value and marketing influences what children consume.
March 12, 2013 | Issue Brief
Beverage choices contribute significantly to dietary and caloric intake in the United States. Healthy Eating Research convened an expert advisory panel to develop a comprehensive set of age-based recommendations to define healthier beverages.
December 1, 2012 | Issue Brief
The fast-food industry spends $660 million to market its products to children and adolescents each year and spends the most on toys for kids’ meals—$360 million for the cost of toys alone. These efforts help fast-food restaurants sell more than 1.2 ...
October 1, 2012 | Issue Brief
Participating in school sports is an important means to increase physical activity among adolescents. This brief examines participation during the school year by secondary school students in interscholastic sports (played against teams from other sc ...