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Marketing

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Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States

August 1, 2011 | Journal Article

This study examined trends in children's exposure to food, beverage and restaurant TV ads before and after the launch of the Children's Food and Beverage Advertising Initiative, a voluntary agreement among some industry leaders to limit ads for unhealthy foods and beverages aimed at children 11 and younger.

Teens Receive Daily Media Messages to Smoke but Can Be Influenced Otherwise

May 31, 2000 | Program Result Report

Stanford University School of Medicine examined the proliferation of smoking advertisements and promotion to help understand how tobacco promotions and advertisements influenced adolescents' perceptions of smoking and smoking behavior.

Historical Archive of Tobacco Products and Promotional Materials Details Tobacco Industry's Marketing Strategies

August 1, 2006 | Program Result Report

Trinkets and Trash is a unique collection of past and current tobacco products and the marketing items that promote these products. The collection serves as an important resource for advocacy efforts.

The Link Between Baseball Caps, Tee Shirts and Teen Smoking

September 1, 2006 | Program Result Report

The University of California, San Diego conducted two longitudinal surveys designed primarily to study the roles of tobacco marketing and of parenting in the smoking uptake process among adolescents.

Volume of Tobacco Advertising in African-American Markets

September 1, 2007 | Journal Article

The research presented in this article compared the density and concentration of pro-tobacco media messages in African-American and White markets. Density refers to the number of tobacco messages divided by the total market population. Concentration ...

What Nonprofits Should Know about Accepting Gifts from Alcohol and Tobacco Companies

May 1, 2002 | Program Result Report

Between 1997 and 1999, the National Committee for Responsive Philanthropy, Washington, carried out two studies on corporate giving patterns to racial and ethnic minority nonprofit organizations.

To Counter Glamorous Cigarette Ads, Experts Say, Fight Marketing with Marketing

August 1, 2001 | Program Result Report

Sutton Social Marketing, Washington, organized and coordinated a conference on strengthening the impact and effectiveness of media campaigns as part of a comprehensive program to reduce the use of tobacco by young people.

Sink It!

May 1, 2000 | Program Result Report

Two program contracts from RWJF helped the National Basketball Association's New Jersey Nets to mount an educational and media compaign aimed a reducing smoking among youth.

Model Ordinance "Mini-Brief" Guides Cities in Banning Alcohol and Tobacco Billboards

May 31, 2000 | Program Result Report

Southern Illinois University at Carbondale School of Law, Carbondale, Ill., analyzed the issues in constitutional and federal law involved in prohibiting billboard advertising of tobacco products.

More Than a Message

June 1, 2005 | Journal Article

For more than a decade, public health practitioners have been influenced by the work of Daniel Beauchamp who argued that the ethic of public health is social justice and that public health problems go far beyond individual factors. Opposing this vie ...

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