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Marketing

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Press Releases by Academic Medical Centers

May 5, 2009 | Journal Article

This article examines the quality of press releases from medical centers that conduct medical research. Since press releases are an important source of information for reporters, their quality may impact the quality of news coverage of health and science.

Comida en Venta

April 1, 2008 | Journal Article

This study examines the exposure of Latino children to commercials for unhealthy food on Spanish-language television. The researchers find that the food products marketed to the Spanish community include a high proportion of sugared beverages and fast-food products.

The ADVANTAGE Seeding Trial

August 19, 2008 | Journal Article

Seeding trials are clinical studies conducted by pharmaceutical companies designed to seem as if they answer a scientific question, but primarily fulfill marketing objectives they have not been described in detail.

Effects of Fast Food Branding on Young Children's Taste Preferences

August 1, 2007 | Journal Article

The impact of food marketing on the taste preferences of preschool children was explored in this study. Study participants were 63 parents and their children ranging from 3- to 5-years of age. Children took part in a food tasting experiment. The chi ...

Volume of Tobacco Advertising in African-American Markets

September 1, 2007 | Journal Article

The research presented in this article compared the density and concentration of pro-tobacco media messages in African-American and White markets. Density refers to the number of tobacco messages divided by the total market population. Concentration ...

Direct-To-Consumer Advertisements for HIV Antiretroviral Medications

September 1, 2007 | Journal Article

Direct-to-consumer (DTC) prescription drug advertisements for HIV antiretrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug limitations. The authors sought to describe the state o ...

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