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Does Pharmaceutical Industry Marketing to Medical Students Affect Their Prescribing Choices as Physicians?

June 28, 2011 | Human Capital Blog Post

To examine the extent of medical students’ relationships with industry – as well as the impact of these interactions – my colleagues, Kirsten Austad and Jerry Avorn, M.D., and I conducted a systematic review of the literature, examining all publishe ...

A Decade of Controversy

November 12, 2009 | Journal Article

Direct-to-consumer advertising (DTCA) of prescription drugs has remained controversial since regulations were liberalized by the FDA in 1997. This study reviewed empirical evidence addressing the claims made in the policy debate for and against DTCA.

Exploring Direct-to-Consumer Advertising and Patient Decision-Making

January 2, 2008 | Story

Health & Society Scholar Dominick L. Frosch, PhD, a clinical psychologist, collaborated with colleagues at the University of Pennsylvania to determine that DTC commercials have limited educational value.

Phamaceutical Product Placement

April 1, 2008 | Journal Article

Current FDA, FTC, and FCC guidelines governing product placements in entertainment are extremely vague. Although the pharmaceutical industry has not used this marketing tool heavily, the possibility for abuse of it by the industry remains real. Stricter guidelines should be developed.

The ADVANTAGE Seeding Trial

August 19, 2008 | Journal Article

Seeding trials are clinical studies conducted by pharmaceutical companies designed to seem as if they answer a scientific question, but primarily fulfill marketing objectives they have not been described in detail.

Independent Review of Social and Population Variation in Mental Health Could Improve Diagnosis in DSM Revisions

May 1, 2013 | Journal Article

At stake in the May 2013 publication of the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5), are billions of dollars in insurance payments and government resources.

Whose Deaths Matter?

August 1, 2006 | Journal Article

This research analyzes a unique data set the authors collected concerning print and broadcast media attention in order to answer two questions: How is social burden of disease related to media attention? And, how do organized interest groups affect ...

Direct-To-Consumer Advertisements for HIV Antiretroviral Medications

September 1, 2007 | Journal Article

Direct-to-consumer (DTC) prescription drug advertisements for HIV antiretrovirals are controversial and have been criticized in the past for including deceptive images and underplaying HIV drug limitations. The authors sought to describe the state o ...

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