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Marketing

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  • Topic: Marketing
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Stand-Alone Mass Media Campaigns to Increase Physical Activity

November 1, 2012 | Journal Article

An assessment of the effectiveness of stand-alone mass media campaigns to increase physical activity at the population level, specifically during 1998-2008.

Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States

August 1, 2011 | Journal Article

This study examined trends in children's exposure to food, beverage and restaurant TV ads before and after the launch of the Children's Food and Beverage Advertising Initiative, a voluntary agreement among some industry leaders to limit ads for unhealthy foods and beverages aimed at children 11 and younger.

Federal Trade Commission Regulation of Food Advertising to Children

April 1, 2010 | Journal Article

Food advertising has an overwhelming influence on children?s food preferences the Institute of Medicine reports that children are unable to discern the persuasive intent of TV advertising. This essay examines the Federal Trade Commission?s authority to aggressively regulate food-marketing practices.

Communities Creating Healthy Environments: Improving Access to Healthy Foods and Safe Places to Play in Communities of Color

National Program

To build state and national momentum to reverse the epidemic of childhood obesity through strategic investment in those communities most affected.

School District Wellness Policies

February 28, 2013 | Report

A report from the Robert Wood Johnson Foundation’s Bridging the Gap program finds that progress to improve school district wellness policies has stalled.

Child-Directed Marketing Within and Around Fast-Food Restaurants

December 1, 2012 | Issue Brief

The fast-food industry spends $660 million to market its products to children and adolescents each year and spends the most on toys for kids’ meals—$360 million for the cost of toys alone.  These efforts help fast-food restaurants sell more than 1.2 ...

Sports Participation in Secondary Schools

October 1, 2012 | Issue Brief

Participating in school sports is an important means to increase physical activity among adolescents. This brief examines participation during the school year by secondary school students in interscholastic sports (played against teams from other sc ...

Zoning for Healthy Food Access Varies by Community Income

April 1, 2012 | Issue Brief

Zoning and land use laws allow or prohibit different types of food outlets, such as supermarkets, farmers’ markets, fast-food restaurants, and convenience stores, in a community. As such, these laws affect people’s access to healthy affordable foods ...

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