Health Policy
September 17, 2012 | Feature/Topic
Browse research, insight and analysis on key issues affecting health and health care in the United States.
Marketing
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What Does Mobile and Digital Marketing Have to Do With Childhood Obesity?
June 1, 2012 | Issue Brief
Foods and beverages advertised to young people are often high in calories and low in nutritional value and marketing influences what children consume.
Issue Ads and the Health Reform Debate
June 1, 2012 | Journal Article
The results of an online experiment where subjects viewed a health care-related issue ad are presented here.
Does Food and Beverage Marketing Influence Children's Food Choices?
July 1, 2011 | Issue Brief
Food and beverage companies market extensively to children, even those as young as 2.
Industry Progress to Market a Healthful Diet to American Children and Adolescents
September 1, 2011 | Journal Article
Five years after an IOM expert committee report on food and beverage marketing, industry stakeholders have not significantly improved their practices to promote a healthful diet to children and adolescents.
Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States
August 1, 2011 | Journal Article
This study examined trends in children's exposure to food, beverage and restaurant TV ads before and after the launch of the Children's Food and Beverage Advertising Initiative, a voluntary agreement among some industry leaders to limit ads for unhealthy foods and beverages aimed at children 11 and younger.
Federal Trade Commission Regulation of Food Advertising to Children
April 1, 2010 | Journal Article
Food advertising has an overwhelming influence on children?s food preferences the Institute of Medicine reports that children are unable to discern the persuasive intent of TV advertising. This essay examines the Federal Trade Commission?s authority to aggressively regulate food-marketing practices.
Exploring Direct-to-Consumer Advertising and Patient Decision-Making
January 2, 2008 | Story
Health & Society Scholar Dominick L. Frosch, PhD, a clinical psychologist, collaborated with colleagues at the University of Pennsylvania to determine that DTC commercials have limited educational value.
School District Wellness Policies
February 28, 2013 | Report
A report from the Robert Wood Johnson Foundation’s Bridging the Gap program finds that progress to improve school district wellness policies has stalled.
A Decade of Controversy
November 12, 2009 | Journal Article
Direct-to-consumer advertising (DTCA) of prescription drugs has remained controversial since regulations were liberalized by the FDA in 1997. This study reviewed empirical evidence addressing the claims made in the policy debate for and against DTCA.
Child-Directed Marketing Within and Around Fast-Food Restaurants
December 1, 2012 | Issue Brief
The fast-food industry spends $660 million to market its products to children and adolescents each year and spends the most on toys for kids’ meals—$360 million for the cost of toys alone. These efforts help fast-food restaurants sell more than 1.2 ...