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Communications Corner

February 20, 2013 | Story

Leaders' Link Newsletter: January/February 2013

How to Ride the Media Wave

February 5, 2013 | Story

RWJF Scholars offer advice about influencing public discourse and policy through the news media.

National News Limelight Shines on RWJF Scholars

February 5, 2013 | Story

RWJF-funded doctors, nurses and professors publish studies that generate mountains of media coverage which, in turn, boosts their research and their careers.

Communications Corner

February 27, 2012 | Story

Leaders' Link Newsletter: January/February 2012: Will your research attract media coverage?

RWJF Scholar Takes Helm of Nursing Journal

February 11, 2013 | Story

Executive Nurse Fellow Patricia Morton takes on new role as editor of the Journal of Professional Nursing.

Human Capital News Roundup: Food billboards, pharmaceutical company gifts to medical students, tracking asthma, and more.

February 8, 2013 | Human Capital Blog Post

Around the country, print, broadcast and online media outlets are covering the groundbreaking work of RWJF leaders, scholars, fellows and grantees.

Press Releases by Academic Medical Centers

May 5, 2009 | Journal Article

This article examines the quality of press releases from medical centers that conduct medical research. Since press releases are an important source of information for reporters, their quality may impact the quality of news coverage of health and science.

We Want Your Feedback on Sharing Nursing's Knowledge!

November 23, 2009 | Story

Is our new format working for you? Let us know.

Whose Deaths Matter?

August 1, 2006 | Journal Article

This research analyzes a unique data set the authors collected concerning print and broadcast media attention in order to answer two questions: How is social burden of disease related to media attention? And, how do organized interest groups affect ...

Phamaceutical Product Placement

April 1, 2008 | Journal Article

Current FDA, FTC, and FCC guidelines governing product placements in entertainment are extremely vague. Although the pharmaceutical industry has not used this marketing tool heavily, the possibility for abuse of it by the industry remains real. Stricter guidelines should be developed.

RWJF Home → Topics → Marketing
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