Communications Corner
April 29, 2010 | Story
Leaders' Link e-Newsletter: March/April 2010
Marketing
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Communications Corner
February 11, 2010 | Story
Leaders' Link e-Newsletter: January/February 2010
Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity
November 1, 2008 | Journal Article
Using the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth, researchers estimate the effect of fast-food restaurant television advertising on children and adolescents and being overweight.
Communications Corner
November 2, 2009 | Story
Leaders' Link e-Newsletter: September/October 2009
Kids Spoon-Fed Marketing and Advertising for Least Healthy Breakfast Cereals
October 26, 2009 | News Release
Researchers release cereal rankings based on nutrition and marketing exposure.
"For the Record: Media Tools of the Trade" Webinar
July 31, 2009
A primer on how to generate media coverage.
Plans for Social Marketing Institute Go Awry with Departure of Key Player
February 1, 2004 | Program Result Report
Alan R. Andreasen, Ph.D., and William D. Novelli worked with a team of experts in communications, marketing, research, business and public policy to lay the groundwork for the Center for the Advancement of Social Marketing.
Marketing Efforts Encourage Health Care Professionals to Read "The Lost Art of Caring"
March 1, 2003 | Program Result Report
The Johns Hopkins University Press, Baltimore, marketed The Lost Art of Caring: A Challenge to Health Professionals, Families, Communities and Society, which it published in June 2001.
What Nonprofits Should Know about Accepting Gifts from Alcohol and Tobacco Companies
May 1, 2002 | Program Result Report
Between 1997 and 1999, the National Committee for Responsive Philanthropy, Washington, carried out two studies on corporate giving patterns to racial and ethnic minority nonprofit organizations.
To Counter Glamorous Cigarette Ads, Experts Say, Fight Marketing with Marketing
August 1, 2001 | Program Result Report
Sutton Social Marketing, Washington, organized and coordinated a conference on strengthening the impact and effectiveness of media campaigns as part of a comprehensive program to reduce the use of tobacco by young people.