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Marketing

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  • Topic: Marketing
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To Counter Glamorous Cigarette Ads, Experts Say, Fight Marketing with Marketing

August 1, 2001 | Program Result Report

Sutton Social Marketing, Washington, organized and coordinated a conference on strengthening the impact and effectiveness of media campaigns as part of a comprehensive program to reduce the use of tobacco by young people.

National Campaign Raises Public Awareness of Importance of First Three Years of Life

February 1, 2002 | Program Result Report

Families and Work Institute, a New York-based nonprofit organization, coordinated a national campaign to promote young children's healthy development.

Plans for Social Marketing Institute Go Awry with Departure of Key Player

February 1, 2004 | Program Result Report

Alan R. Andreasen, Ph.D., and William D. Novelli worked with a team of experts in communications, marketing, research, business and public policy to lay the groundwork for the Center for the Advancement of Social Marketing.

Marketing Efforts Encourage Health Care Professionals to Read "The Lost Art of Caring"

March 1, 2003 | Program Result Report

The Johns Hopkins University Press, Baltimore, marketed The Lost Art of Caring: A Challenge to Health Professionals, Families, Communities and Society, which it published in June 2001.

What Nonprofits Should Know about Accepting Gifts from Alcohol and Tobacco Companies

May 1, 2002 | Program Result Report

Between 1997 and 1999, the National Committee for Responsive Philanthropy, Washington, carried out two studies on corporate giving patterns to racial and ethnic minority nonprofit organizations.

Reducing Young People's Exposure to Alcohol Advertising

October 29, 2009 | Program Result Report

The Center on Alcohol Marketing and Youth monitored the marketing practices of the alcohol industry to focus attention and action on practices that jeopardize the health and safety of America's youth.

Marketing of Unhealthy Foods Pervasive in U.S. Public Schools Survey Finds

November 30, 2008 | Program Result Report

In 2004-05, researchers designed and conducted the first national survey of commercial food marketing practices in public schools.

Teens Receive Daily Media Messages to Smoke but Can Be Influenced Otherwise

May 31, 2000 | Program Result Report

Stanford University School of Medicine examined the proliferation of smoking advertisements and promotion to help understand how tobacco promotions and advertisements influenced adolescents' perceptions of smoking and smoking behavior.

Sink It!

May 1, 2000 | Program Result Report

Two program contracts from RWJF helped the National Basketball Association's New Jersey Nets to mount an educational and media compaign aimed a reducing smoking among youth.

Model Ordinance "Mini-Brief" Guides Cities in Banning Alcohol and Tobacco Billboards

May 31, 2000 | Program Result Report

Southern Illinois University at Carbondale School of Law, Carbondale, Ill., analyzed the issues in constitutional and federal law involved in prohibiting billboard advertising of tobacco products.

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