Issue Ads and the Health Reform Debate
June 1, 2012 | Journal Article
The results of an online experiment where subjects viewed a health care-related issue ad are presented here.
Marketing
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Food Marketing to Children Through Toys
January 1, 2012 | Journal Article
Restaurants influenced by ordinance promoted healthy meal items and discontinued distribution of toys with unhealthy food items.
Industry Progress to Market a Healthful Diet to American Children and Adolescents
September 1, 2011 | Journal Article
Five years after an IOM expert committee report on food and beverage marketing, industry stakeholders have not significantly improved their practices to promote a healthful diet to children and adolescents.
Protecting Children from Harmful Food Marketing
September 1, 2011 | Journal Article
This article focuses on policy options for municipalities that are seeking ways to limit harmful food marketing at the community level.
Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States
August 1, 2011 | Journal Article
This study examined trends in children's exposure to food, beverage and restaurant TV ads before and after the launch of the Children's Food and Beverage Advertising Initiative, a voluntary agreement among some industry leaders to limit ads for unhealthy foods and beverages aimed at children 11 and younger.
Federal Trade Commission Regulation of Food Advertising to Children
April 1, 2010 | Journal Article
Food advertising has an overwhelming influence on children?s food preferences the Institute of Medicine reports that children are unable to discern the persuasive intent of TV advertising. This essay examines the Federal Trade Commission?s authority to aggressively regulate food-marketing practices.
Predicting Support for Restricting Food Marketing to Youth
March 1, 2010 | Journal Article
This paper examines attitudes and knowledge about food marketing and support for restricting unhealthy food marketing restrictions among one group of constituents: parents.
Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity
November 1, 2008 | Journal Article
Using the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth, researchers estimate the effect of fast-food restaurant television advertising on children and adolescents and being overweight.
Food Marketing to Children on U.S. Spanish-Language Television
May 2, 2013 | Journal Article
More than 84 percent of all foods and beverages advertised to children on Spanish-language television shows are unhealthy, as compared to nearly 73 on English-language television.
Stand-Alone Mass Media Campaigns to Increase Physical Activity
November 1, 2012 | Journal Article
An assessment of the effectiveness of stand-alone mass media campaigns to increase physical activity at the population level, specifically during 1998-2008.