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New Strategies to Improve Food Marketing to Children

September 9, 2013 | Commentary

Unhealthy food and beverage marketing can increase children's risk for obesity. A new commentary in Health Affairs examines past efforts to limit unhealthy marketing and provides recommendations for the future.

Infographic: Fast-Food TV Advertising Aimed At Kids

August 29, 2013 | Infographic

Fast-food companies emphasize toy giveaways and movie tie-ins when marketing to kids on television, which suggests the industry is not abiding by its own pledges regarding child-directed marketing. Share this infographic.

Fast-Food Television Ads Use Toys, Movies to Target Kids

August 28, 2013 | News Release

New study finds McDonald’s and Burger King responsible for 99 percent of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective.

How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements

August 28, 2013 | Journal Article

Television ads for fast-food children's meals were compared with adult advertisements to assess companies' compliance with self-regulatory pledges.

Despite Promises, Cereal Companies Play on Children’s Imaginations to Promote Unhealthy Products

August 27, 2013 | News Release

According to a new study, cereal companies promote unhealthy products to children using messages and images that exploit their imaginations and mislead them about the characteristics of a product.

Food Marketing Expenditures Aimed at Youth

August 6, 2013 | Journal Article

Television ads for unhealthy products dominate food and beverage marketing aimed at youth; fast food restaurants and carbonated beverages top the list.

Healthy Characters? An Investigation of Marketing Practices in Children's Food Advertising

July 15, 2013 | Journal Article

This study assesses the foods, and their nutritional quality, that are most frequently promoted with familiar characters in child-targeted advertising.

Communications Corner

June 24, 2013 | Story

May/June 2013 edition of Leaders' Link

Relation of Obesity to Neural Activation in Response to Food Commercials

May 9, 2013 | Journal Article

Teenagers’ brains respond differently to food advertisements than non-food advertisements and programming on television.

Unhealthy Food Ads Dominate Spanish TV Shows for Kids

May 8, 2013 | News Release

More than 84 percent of all foods and beverages advertised to children on Spanish-language television shows are unhealthy, according to a new study.

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