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Communications Corner

November 2, 2009 | Story

Leaders' Link e-Newsletter: September/October 2009

Impact and Cost-Effectiveness of Family Fitness Zones

January 1, 2012 | Journal Article

Outdoor exercise equipment gets people exercising but not necessarily on a sustained basis.

"For the Record: Media Tools of the Trade" Webinar

July 31, 2009

A primer on how to generate media coverage.

Providing a Range of Perspectives on Health Care Policy

February 15, 2012 | Program Result

From 2008 to 2011, the Alliance for Health Reform conducted briefings, created resources, and distributed materials for journalists and national policy-makers seeking a range of perspectives on health policy challenges.

Attendees at TIME/ABC News Summit on Obesity Bring National Attention to the Problem and Potential Solutions

June 1, 2005 | Program Result

TIME magazine and ABC News convened a national conference, "The TIME/ABC News Summit on Obesity," in Williamsburg, Va., on June 2-4, 2004. RWJF was the presenting sponsor. Aetna, America's Milk Processors and the New Balance Foundation also provided funding.

Moyers' Prime Time PBS Program on Dying in America Generates Large Audience, Boosts Awareness of End-of-Life Issues

March 1, 2004 | Program Result

Between September 10 and September 13, 2000, the Public Broadcasting Service (PBS) aired a series called "On Our Own Terms: Moyers on Dying."

Feeling No Pain: Video Releases Publicize Improved Treatment

October 29, 2004 | Program Result

Project staff at Home Front Communications, Washington created and distributed to local television stations a video news feed to raise public awareness about new hospital pain management standards.

Two Online Efforts Expand Reporters' Resources for Covering Public Health Issues

October 1, 2007 | Program Result

In 2004–05, Christopher Conte, a writer for Governing magazine, wrote five magazine-length articles about key challenges facing state and local public health departments in diverse areas. In March 2006, the Trust for America's Health launched an online media center designed to educate reporters about public health issues.

Tracking Media Trends in Portraying Risky Behaviors

May 23, 2011 | Program Result

In late 2006, the Annenberg Public Policy Center at the University of Pennsylvania launched a website, YouthMediaRisk.org, to make data and findings of the center's Coding of Mental Health and Media Project (CHAMP) available to the public.

Could We Have Covered More People at Less Cost?

June 1, 2010 | Journal Article

This study evaluated how the recently enacted health reform law performed relative to a large number of alternative designs on measures of effectiveness and efficiency.

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