Childhood Obesity Program Area
RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.
Childhood Obesity
More than two-thirds of adults and one-third of children in America are obese or at risk for obesity. To reverse this epidemic, we must identify the policy and environmental changes that lead to increased physical activity and better nutrition. We also must support the advocacy that will result in widespread adoption of those policies.
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Most Schools Expect to Meet Healthier Lunch Standards
September 30, 2013 | News Release
Ninety-four percent of school districts expected to meet updated federal standards for lunches by the end of 2012-13 academic year.
Fast-Food Television Ads Use Toys, Movies to Target Kids
August 28, 2013 | News Release
New study finds McDonald’s and Burger King responsible for 99 percent of fast-food television ads for kids, suggests industry’s efforts to self-regulate its marketing practices are ineffective.
Active Living Research
August 28, 2013 | Program Results Report
Active Living Research is an ongoing program to identify environmental factors and policies that can substantially increase levels of physical activity and to provide policy-makers with evidence about how to create more activity-friendly communities.
Notah Begay III Foundation Announces Launch of New National Initiative
August 28, 2013 | News Release
The Notah Begay III Foundation launched a new national initiative to expand its efforts to reduce obesity and type 2 diabetes among Native-American children.
How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements
August 28, 2013 | Journal Article
Television ads for fast-food children's meals were compared with adult advertisements to assess companies' compliance with self-regulatory pledges.
Despite Promises, Cereal Companies Play on Children’s Imaginations to Promote Unhealthy Products
August 27, 2013 | News Release
According to a new study, cereal companies promote unhealthy products to children using messages and images that exploit their imaginations and mislead them about the characteristics of a product.
F as in Fat: How Obesity Threatens America's Future 2013
August 16, 2013 | Report
Thirteen states now have adult obesity rates above 30 percent, 41 states have rates of at least 25 percent, and every state is above 20 percent, according to the report.
Childhood Obesity Is Everybody's Problem
August 9, 2013 | Culture of Health Post
Can we turn back the tide of childhood obesity in America? In a post on LinkedIn, RWJF President and CEO Risa Lavizzo-Mourey cites a new CDC report as reason for hope.
ChildObesity180: Reverse the Trend
August 9, 2013 | Program Results Report
ChildObesity180 brings together top leaders from the business, academic, government, and nonprofit sectors to make a measurable impact on child obesity within a generation.
Another Sign of Progress on Childhood Obesity
August 6, 2013 | Culture of Health Post
James S. Marks, MD, senior vice president and director of the Health Group at the Robert Wood Johnson Foundation, explains why a new CDC report is especially good news in the fight against childhood obesity.