Childhood Obesity Program Area
RWJF is committed to tackling one of the most urgent threats to the health of our children and families—childhood obesity. Our goal is to reverse the childhood obesity epidemic by 2015.
Childhood Obesity
More than two-thirds of adults and one-third of children in America are obese or at risk for obesity. To reverse this epidemic, we must identify the policy and environmental changes that lead to increased physical activity and better nutrition. We also must support the advocacy that will result in widespread adoption of those policies.
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AARP Conducts Social Marketing Campaign to Motivate Older Adults in Richmond, Va., and Madison, Wis., to be "Active for Life"
October 9, 2005 | Program Results Report
The American Association for Retired Persons (AARP) conducted a social marketing project from 2002 to 2004 to promote increased physical activity in Richmond, Va., and Madison, Wis.
AARP Studies Its Web-Based Exercise Program for Older Adults
April 25, 2004 | Program Results Report
The American Association for Retired Persons (AARP) research staff proposed a study in 2001 to examine what motivates mid-life and older adults to increase their physical activity and the barriers they face in doing so.
A Closer Examination of the Relationship Between Children's Weight Status and the Food and Physical Activity Environment
May 30, 2013 | Journal Article
Data from four inner-city neighborhoods were gathered to demonstrate how geospatial locations and well-specified geographic areas are an important aspect when studying the associations of weight status with food and physical activity environments.
A Comprehensive Coding System to Measure the Quality of School Wellness Policies
July 1, 2009 | Journal Article
A new coding system provides a practical tool for researchers, school administrators, and community members wishing to evaluate school wellness policies.
A Cross-Sectional Prevalence Study of Ethnically Targeted and General Audience Outdoor Obesity-Related Advertising
March 1, 2009 | Journal Article
This article is part of a special issue on obesity in the March 2009 edition of The Milbank Quarterly, available free of charge throughout 2009 at Wiley-Blackwell.
Action for Healthy Kids Helps People from Low-Income Communities Attend Childhood Obesity Conference and Produces a Report on the Conference
March 8, 2007 | Program Results Report
Action for Healthy Kids recruited community leaders from poor, urban areas to attend a national conference entitled Healthy Schools Summit 2005.
Action Strategies Toolkit
May 1, 2009 | Toolkit
A guide for local and state leaders working to create healthy communities and prevent childhood obesity.
Action Strategies Toolkit
May 1, 2009 | Toolkit
A guide for local and state leaders working to create healthy communities and prevent childhood obesity.
Action Strategies Toolkit
February 11, 2011 | Toolkit
Leadership for Healthy Communities, a national program of the RWJF, was created to support local and state leaders nationwide in their efforts to promote healthy, active communities and access to affordable healthy foods. The strategies in this toolkit include promising, evidence-based practices that advance these goals and build upon the work in which policy-makers are already engaged.
Active After School: Michigan's After-School Partnership Creates a Pilot Program
February 23, 2009 | Program Results Report
In 2004, Michigan established the Michigan After-School Partnership, a collaborative of public and private agencies aimed at promoting quality after-school programs.