This resource provides a sampling of tools available to produce social media metrics. It is helpful to consider these tools in the array of methods available for assessing impact. This is not intended to be exhaustive. There are likely to be new tools introduced to market, and tools that exhaust their potential.
As social media grows and is used widely across foundations, it is important to understand the impact of this set of tools on achieving objectives – both in terms of online and offline impact. Learn more about Robert Wood Johnson Foundation's work in this space.