Getting Uninsured Consumers Ready for the Affordable Care Act (ACA)

Families USA's 2013 campaign to prepare health care advocates, low-income individuals, and those living in communities of color

    • July 8, 2014

Dates of Project: December 2012 to December 2013

Description: Families USA worked to inform individuals with low incomes and those living in communities of color about opportunities and issues related to the Affordable Care Act (ACA) and to educate and support health care advocates working in these communities.

Key Results

  • Families USA staff members organized a two-day training session to prepare health care advocates from around the country for challenges regarding ACA-related issues in their states, including enrollment in communities of color and Medicaid expansion. More than 100 advocates from 30 states attended.

  • Families USA staff members used a variety of approaches to provide information on ACA-related issues to dozens of print, broadcast, and online media outlets aimed at communities of color, low-income communities, and Spanish-speaking communities. Activities included a two-day training session for journalists with special interest in or access to those communities.

“[The state advocates] are very knowledgeable. They know how to affect change in their states—where the levers of powers are.”—Melissa Rosenblatt, Families USA’s director of organizational development

Share this

Communities of color were alerted to new insurance opportunities of the ACA through a Families USA campaign