This study shows that the majority of food and beverage brands endorsed by professional athletes are for products that are energy-dense and nutrient poor.
About the Study:
Using the Businessweek’s 2010 Power 100 rankings, 100 professional athletes were selected for the study. Endorsement information was gathered using this list and the advertisement database AdScope. Using a Nutrient Profiling Index (NPI), the nutritional quality of foods featured in endorsements was assessed. Beverages were evaluated based on the percentage of calories from added sugar. AdScope and Nielsen provided marketing data.