Improving the status of children’s health in the United States and across the globe is an urgent need. Healthy People 2020 outlines targeted goals for reducing the prevalence of childhood obesity in the United States. Creating new strategies in the U.S. may contribute to a global decrease.
Part VII of Advances in Communication Research to Reduce Childhood Obesity discusses current strategies at the community, government, and industry levels for reversing the childhood obesity epidemic. Some of these innovative concepts suggest working with existing entities, such as nonprofit organizations, to change community norms for healthy eating. Other strategies aim to create new ideas and materials, such as exergames, which are videogames that promote physical activity through real-time movement. The closing chapter discusses industry’s efforts to address the epidemic, including those by large food and beverage companies and the Ad Council and its associated members. Although food marketing practices are one of many factors contributing to childhood obesity, it is important to understand how communication can help reverse this epidemic.
Advances in Communication Research to Reduce Childhood Obesity aims to provide a comprehensive review of how communication efforts and research can increase our understanding of promising strategies for reversing the childhood obesity epidemic.
A Look Inside Part VII of Advances in Communication Research to Reduce Childhood Obesity:
Chapter 22: Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity by McCarthy WJ, Goldstein H, Sharp M and Batch E
Chapter 23: Childhood Obesity and Exergames: Assessments and Experiences from Singapore by Lwin MO, Li BJ and Williams JD
Chapter 24: Leveraging Industry Effors to Fight Childhood Obesity: A Multi-Sectored Approach to Communications by Signorelli AC and Perlov G
- 1. Overview, The IOM Report, and Integrated Marketing Communications
- 2. Legal, Ethical, and Policy Implications of Advertising
- 3. Measuring the Impact of Advertising Effects
- 4. A Global Perspective of Food Marketing and the Role of Place
- 5. Racial/Ethnic Minorities and Community Empowerment
- 6. Communicating About Physical Activity
- 7. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity