Communications Corner

    • December 19, 2012

The Basics of Blogging

Blogs are a great way to share information, solicit the opinions and input of others, and generate dialogue about issues important to your work. By blogging, you can promote your work, ideas, and analysis to both familiar and new audiences, while raising your personal and/or organizational profile.

Blogging may not only supplement media coverage of your research and ideas, but can, in some cases, replace it—particularly if your work is getting insufficient coverage—by allowing you to sidestep media gatekeepers. And when you blog, you can circumvent the limitations of other social media platforms like Twitter and Facebook, because:

  • There are no length or space restrictions with blogging.
  • You can address a very specific audience.
  • You have greater (and in many cases, complete) control of the content.

You don’t have to start blogging from scratch or create your own blog. You can comment on someone else’s blog post, pitch a story idea for another blogger to write, or write a “guest blog” post. You might also get involved in a “blog carnival”—a collection of posts about a specific topic. Here are a few tips to help you start developing ideas and writing blog posts:

  • Target your audience: who exactly are you trying to reach, and how will they benefit from what you have to say?
  • Be clear and concise; avoid using jargon.
  • Offer an unusual or new perspective on your topic.
  • Use hyperlinks to support your ideas and to connect the reader to more information.
  • Directly encourage readers to comment on your post.

To learn more about blogging, visit the “Resources” section of and check out the archived webinars, “Blogging: Benefits, Tips and Tricks” and “Making Yourself Known in the Blogosphere.”

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