Resources for Working with the Media
The media can be a powerful tool for informing the public about health and health care research, policy, and workforce issues. You, your work, and your institution can benefit greatly by taking advantage of opportunities for media coverage—especially when you’re prepared for those opportunities. As a member of Human Capital, you have access to plentiful resources to help you thrive in today’s rapidly evolving media environment.
Recent columns in this space have described tips and techniques for communicating effectively to and through the media:
- “Will Your Research Attract Media Coverage?”
- “Going Public: Editorial Memoranda and Editorial Board Meetings”
- “How to Write a Letter to the Editor”
- “How to Track Media Coverage”
You can find much more help in the “Resources” section of the scholar/fellow/leader website, RWJFLeaders.org, including:
- One-page communications tip sheets on the above topics and many others;
- A Media Training Guide that describes what types of stories make news, how to prepare for a media interview, how to follow up on an interview, and many other related subjects; and
- Archived webinars on topics such as blogging for professionals in health and health care, preparing oral presentations, and writing op-eds.
Finally, for all your communications, be sure to consult the Human Capital Grantee Communications Toolkit. It succinctly covers how to acknowledge your RWJF and program support in your emails, press releases, studies and posters; and how to access the full suite of communications resources available to you. The Toolkit is available on the Human Capital Grantee Network. If you haven’t joined the Network yet, it’s easy: just send a request to hcfeedback@rwjf.org.