The Five Cs

Chapter 4

Early in her presidency, Risa Lavizzo-Mourey recognized the disconnect between a foundation endeavoring to change society and a staff viewing itself simply as a dispenser of money. This prompted her to examine the various ways in which foundations, and the Robert Wood Johnson Foundation in particular, could influence public policy and led her to write ‘‘the five Cs.’’

First presented to the Board in 2005, the five Cs captures what the Foundation has done and can do to bring about social change. Reprinted as a foreword to Volume IX of the Robert Wood Johnson Foundation Anthology, the piece should have resonance for the field of philanthropy as a whole.