Building an Effective Health Insurance Exchange Website

A new toolkit provides state officials with valuable information and resources to design an effective website for their state’s health insurance exchange.

Under the Affordable Care Act, all states must either develop or participate in a health insurance exchange, which must give consumers complete and easy-to-understand information about health insurance options. Since this requirement was modeled after Massachusetts’ health reform law, many are turning to Massachusetts officials for learnings from the last five years.

This toolkit series, released by the Robert Wood Johnson Foundation and the Blue Cross Blue Shield of Massachusetts Foundation, provides examples, templates and lessons from Massachusetts. Each toolkit will include a written narrative and a variety of source documents, including examples of organizational structures, job descriptions, requests for proposals, etc.