In 1991 the Robert Wood Johnson Foundation (RWJF) began to tackle one of the most intractable problems in the field of public health—tobacco addiction. Over the next two decades, it invested significant funds and talent and joined forces with advocates and researchers, promoting coalitions and facilitating the work of collaborators. The work focused on policy and systems changes, such as higher tobacco excise taxes, smoke-free indoor air laws, access to cessation treatments and the federal regulation of tobacco.
In January 2009 the Foundation contracted with the Center for Public Program Evaluation to provide an independent assessment of its tobacco work. This report summarizes what that study found as of June 2010. It is not possible to categorically attribute or allocate a fair share of the results of their combined efforts to RWJF or to any of the leading tobacco-control funders and advocates. Therefore, the analysis focuses on what they did together.
This report, and its companion publications below, tell the story of the major tactical shifts these groups made to reduce the use of tobacco in the United States and of profound changes in social norms about smoking that took hold during the 20 years of their collaboration.
- Smoking in Movies and Television: Research Highlights
- Clearing the Air: An Overview of Smoke-Free Air Laws
- Social Norms and Attitudes About Smoking, 1991–2010
- More Than a Decade of Helping Smokers Quit: RWJF’s Investment in Tobacco Cessation
- The Impact of Tax and Smoke-Free Air Policy Changes
- RWJF’s Tobacco Work: Major Programs, Strategies and Focus Areas
- Major Tobacco-Related Events in the United States
- Surgeon General’s Reports on Tobacco
- The Way We Were: Tobacco Ads Through the Years
- Tobacco-Control Work, 1991–2010: RWJF and Collaborators Slideshow
- IMPACT: Smokers and Smoking-Related Deaths Slideshow
Related tobacco resources
- 1 Smoking in Movies and Television
- 2 Clearing the Air
- 3 Social Norms and Attitudes About Smoking
- 4 More than a Decade of Helping Smokers Quit
- 5 The Impact of Tax and Smoke-Free Air Policy Changes
- 6 RWJF's Tobacco Work
- 7 Major Tobacco-Related Events in the United States
- 8 Surgeon General's Reports on Tobacco
- 9 The Way We Were
- 10 Tobacco-Control Work, 1991-2010
- 11 IMPACT
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