Talking about Health Care Payment Reform with U.S. Consumers

Key Communications Findings from Focus Groups

This report details research conducted to develop and test simple messages that explain the concepts of payment and delivery reform to consumers in ways they understand and support. It is the result of one-on-one interviews and a national survey with primary care doctors, along with consumer focus groups.

It was commissioned by RWJF in support of its Aligning Forces for Quality (AF4Q) initiative, which in 16 communities, will develop and test models of paying for health care based on value—not volume—of services provided by physicians and other providers. AF4Q is RWJF’s signature effort to lift the overall quality of health care in targeted communities, as well as reduce racial and ethnic disparities and provide real models of local reform to national leaders.