Field of Work: Childhood obesity.
Problem Synopsis: In June 2004, the Robert Wood Johnson Foundation sponsored the Time/ABC News Summit on Obesity—a national conference on the causes of and potential solutions to the nation's obesity problem. The 400 attendees included representatives of the Advertising Council (Ad Council). One of the key themes of the Summit was that every organization has a role to play in reversing the obesity "epidemic." In response, the Ad Council wanted to help children and parents better understand the importance of healthy eating and physical activity.
The proliferating and often conflicting advertising claims and news stories on diet and exercise left children confused and parents feeling overwhelmed, the organization's leaders believed. What was needed, they reasoned, was a set of consistent, research-based, educational messages.
Synopsis of the Work: From 2005 through 2009, the Ad Council developed and directed a communications campaign to encourage children to exercise and adopt healthy eating habits. The council developed and market tested a series of messages and organized a group of food and beverage corporations, other companies, nonprofit organizations and government agencies to disseminate the messages through their individual communications efforts. The group—named the Coalition for Healthy Children—had more than 50 member organizations.
The Ad Council also commissioned surveys to track the campaign's effect on parents and children. Independent of the council, the Berkeley Media Studies Group evaluated television food and beverage advertising and child-directed ads on the Internet.
- The campaign messages reached millions of children and parents through the marketing and communications programs of the coalition members.
- The tracking survey results were mixed. The data indicated positive shifts in kids' attitudes and behaviors regarding physical activity but not "in other areas necessary for children to attain a healthy lifestyle."
- The Berkeley Media Studies Group found that TV food and beverage ads overall promote an unhealthful diet, and that many of the foods and beverages advertised on children's Web sites are products that children should avoid.
- Nutrition Content of Food and Beverage Products on Web Sites Popular with Children
- Predicting Support for Restricting Food Marketing to Youth
- Marketing Junk Food - Meeting Explores Ways to Reduce It
- Marketing of Foods of Minimal Nutritional Value to Children in Schools
- Effects of Fast Food Branding on Young Children's Taste Preferences
RWJF Scholar examines neighborhood-based death rates from opiate-based painkiller overdoses, compared with heroin overdose deaths.
Unengaged patients can incur costs of up to 21% higher than patients who are highly engaged in care. This suite of materials from RWJF's AF4...
Lost in the late night guffaws over Chipotle’s report to investors last week that future weather changes could impact the price of avocados—...
This month the Johns Hopkins Bloomberg School of Public Health published a special issue of its magazine devoted to food.
Adverse working conditions contribute substantially to the risk of depression for working-age adults, according to new research from a team ...
The LEAP project identified 30 primary care practices that use health professionals and other staff in ways that maximize access to their se...
New Report on US Cancer Care Finds Significant Cost and Quality Challenge - Spring Break Highlights Dangers of Binge Drinking - Mass Analysi...
RWJF Nurse Faculty Scholar Jennifer Bellot writes about losing her grandmother to complications from a medical error.
Learn how The Robert Wood Johnson Foundation is dedicated to building a culture of health in Risa Lavizzo-Mourey's 2014 annual message.
Team members, grantees, and guests discuss breakthrough ideas that will allow us to move toward solving challenges in health care.
America is not getting good value for its health care dollar. These resources explore issues of cost and value of health care.
The Health and Medical Care Archives at the University of Michigan's Inter-University Consortium for Political and Social Research is the of...