In this chapter of the Anthology, Lee Green, a California-based freelance writer and journalist, tells the story of the College Alcohol Study and of Henry Wechsler, the Harvard researcher who developed and conducted the series of surveys that make up the College Alcohol Study.
Wechsler popularized the term "binge drinking," and in doing so generated a storm of controversy. For its part, based on findings from the College Alcohol Study, the Robert Wood Johnson Foundation funded the A Matter of Degree program, which attempts to make it harder to obtain alcohol on or near college campuses. It also funded the Center on Alcohol Marketing and Youth at Georgetown University, which tries to curb beer and liquor marketing aimed at college-aged students and other young people.
- 1. Foreword
- 2. Editors' Introduction
- 3. Acknowledgments
- 4. Good Ideas at the Time
- 5. New Direction, Midcourse
- 6. The National Health Care Purchasing Institute
- 7. The Role of Failure in Philanthropic Learning
- 8. Communications at the Robert Wood Johnson Foundation
- 9. The Robert Wood Johnson Foundation's Efforts to Combat Drug Addiction
- 10. Reclaiming Futures
- 11. The College Alcohol Study
- 12. Overcoming Language Barriers to Care: Hablamos Juntos
- 13. MicheLee Puppets and the Fight Against Child Obesity