Building a Bridge to Better Strategic Communications in Addiction Prevention Treatment

This archived webinar, held December 22, 2009, offers ideas and tools for strengthening overall communications capacity. It also highlights a series of online products, including videos, brochures and other materials, that describe the accomplishments and lessons learned by grantees of the Robert Wood Johnson Foundation in the APT field.

The following topics are covered in this 90-minute webinar:

• Strategic Communications Strategies/Tools for Success
• Cultivating Relationships
• Understanding the Media Landscape
• A Strategic Approach to Media Outreach
• Managing the Interview
• Effective Messaging
• Establishing a Media Protocol for Your Organization

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