Anheuser-Busch and the #1 Party School

A Matter of Degree

Dates of Project: 1995 to 2008

Field of Work: Curbing college binge drinking through an environmental approach that seeks to change the factors that influence young people to drink excessively, such as easy access to inexpensive alcohol and the failure to penalize underage and high-risk drinking.

Synopsis of the Work: A Matter of Degree: Reducing High-Risk Drinking Among College Students was a national program of the Robert Wood Johnson Foundation that funded work at 10 universities to address high-risk drinking; universities established campus-community coalitions committed to making changes in the university and community environments.

Florida State University, which had a reputation as a hard-drinking party school, was one of the participating universities. Owners of the regional distributorship of Anheuser-Busch, which dominates the beer industry in Florida, undermined the university's A Matter of Degree project. This sidebar describes how Anheuser-Busch did this and the impact on the project.