More than 100 Colleges Participate in Ad Campaign Against Binge Drinking

National newspaper ad campaign to increase public awareness of binge drinking

Officials at Pennsylvania State University (PSU) designed a national advertising campaign to increase public awareness of binge drinking on college campuses.

They did his work on behalf of the National Association of State Universities and Land-Grant Colleges.

The campaign featured a full-page newspaper advertisement depicting a bottle of "Binge Beer" beneath the headline, "Hitting College Campuses This Fall."

Key Results

  • The advertisement appeared in September 1999 in 17 major newspapers and more than 100 college newspapers.
  • More than 100 member schools mounted related activities on their respective campuses.

Funding

The Robert Wood Johnson Foundation (RWJF) provided $350,000 from August 1999 to January 2000 in partial funding for the campaign.

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