From 1997 to 2000, the Colorado Department of Health Care Policy and Financing conducted planning activities for its State Children's Health Insurance Program (CHIP), called Child Health Plan Plus (CHP+), focusing chiefly on:
- Better understanding the needs and attitudes of its target audience.
- Developing a model for using standard messages to communicate about CHP+.
- Simplifying enrollment processes.
- Providing partners with online access to the eligibility database and processes.
The project was part of the Robert Wood Johnson Foundation (RWJF) Healthy Kids Replication Program national program.
- Created a network of Satellite Eligibility Determination sites (health care providers, public health departments and family centers) to enroll participants and conduct outreach activities.
- Surveyed families that had requested CHP+ applications but never completed them and families that had dropped out of CHP+.
- Participated in the design of a strategic marketing plan.
- Sponsored organizational effectiveness and communications training for staff members and partners.