National Campaign Raises Public Awareness of Importance of First Three Years of Life

Early Childhood Public Engagement Campaign

Families and Work Institute, a New York-based nonprofit organization, coordinated a national campaign to promote young children's healthy development.

The goals of this campaign were to:

  • Raise public awareness about the importance of the first three years of life.
  • Work with national and local leaders to improve programs for young children and their families.
  • Connect families to the information, resources and services they need.

Key Results:

  • Families and Work Institute established the Early Childhood Public Engagement Network to raise public awareness, increase public will, and work with national, state, and community leaders.
  • Families and Work Institute published five books or pamphlets on such topics as early childhood brain development, community mobilization, and measuring progress in the development of an early childhood system.
  • Staff made more than 100 site visits, provided telephone consultation, and attended meetings and conferences throughout the United States.
  • The group established a toll-free number that families could call to get materials and resource lists.
  • Some 16 states and cities have created legislation based on new early childhood research supplied by the campaign, according to the project director.
  • Families and Work Institute and the National Latino Children's Institute cosponsored a national conference entitled Sparking the Connections: La Familia, Los Niños, y La Comunidad (the Family, the Children, and the Community).